The more content you have on your website, the better your chances are of ranking on search engines. Blog posts are just the way to do that!
You can inform your readers about all the little nuances of your industry (and your product) while also solidifying your brand in their subconscious.
Blogs are the long game when it comes to making money online, as it takes time for them to rank and bring in leads, but bringing on an experienced copywriting is the best way to ensure success.