The Benefits of Blogging for Small Businesses

You’ve read a blog. We all have. It might have been about new summer recipes or the best pet products. Hopefully you walked away with more information than you started with, and after all, that’s the point of a blog.

But it’s not the only point. A good business funnels their blog posts to lead readers toward a next step. That next step can be purchasing a product, signing up for a newsletter, or starting a conversation with the business.

Blogging is a great tool for nurturing your prospects. Here’s how it works: