Instagram Optimization for the Personal Fitness Trainer
We all know that Instagram is a wonderful tool used for reaching a wider audience and promoting your services to new and existing customers.
Instagram's image and video-centric platform is the ideal place to showcase your new workouts and show your clients what they can expect when they sign up for virtual training with you.
For personal trainers who want to boost their income by entering the virtual training world, Instagram’s features are the perfect place to showcase your new workouts and show your clients what they can expect when they sign up.
Here’s how you can successfully market your services and reach potential clients on Instagram:
Instagram Videos Is Where You Should Focus
Instagram only permits videos that are less than 60 seconds long, so you only have so much room to experiment with. You won't have to reduce your most recent 30 minute HIIT session into 60 seconds, so don't worry.
Shorter video requirements on Instagram might be a benefit in disguise. Of course, you could use Instagram reels now and then, showcasing longer workouts.
But shorter videos demand less energy and effort from you, and most followers respond strongly to short, quick material. As some studies found, our attention spans have shortened to around 8 seconds, so there’s no need for lengthy material. Short and sweet, that’s the name of the game.
Videos are an excellent method to get to know your customers, speak directly to them, and show them instances of your exercises and virtual training.
Make a number of clips in which you demonstrate how to perform many of the workouts in your program.
Here are some examples of videos you could share on Instagram:
A brief description of yourself and your expertise
Testimonials from recent clients
Quick exercise videos to show them what you're all about
Healthy recipes
With the consent of the clients, make videos or recordings of virtual sessions
Remember that individuals who find you on Instagram aren't simply interested in watching your most recent video. They'll almost certainly look through your complete profile and see a few.
Give Viewers a Taste of Your Service
Because Instagram only allows one-minute videos, it might be difficult to demonstrate how a comprehensive workout is done.
However, you can use Instagram's video sequence function to combine many videos into one coherent Instagram post.
Your followers may view your first video and then swipe over to the left to see other videos from the same post.
This simplifies things for your followers and allows you to demonstrate how to execute an exercise on Instagram. By demonstrating how to conduct an exercise, you're providing your followers a glimpse into what it's like to work with you as a personal trainer.
They'll be hooked after doing one of your virtual exercises and will want more.
Use Hashtags Like a Pro
Hashtags on social media, particularly Instagram, make or break your business.
Instagram users frequently browse for new accounts and content by searching for hashtags related to the topic or type of content they're looking for.
You can check what hashtags are popular in the fitness niche and what hashtags other accounts similar to yours are using by doing some hashtag research. Type in #[your search term] in the Instagram search bar, and you’ll be able to see how many followers each hashtag has.
Make sure you use a mix of general and specific hashtags. People who are interested in fitness and working out in general may notice hashtags like #fitness #health #exercise. Additionally, hashtags as #burpees #virtualtraining #abworkouts can help narrow down your target audience and assist those seeking for more specialized subjects discover you.
Video Quality Is Everything
The quality of your videos on Instagram is just as important as the content.
Because Instagram is such a visual medium, the way you present yourself and the quality of your posts says a lot about your brand.
When recording fitness videos, keep elements like contrast and lighting in mind.
Instead of filming yourself in a gloomy room, go outside and shoot yourself in natural light.
Consider the angle from which you'll be recording as well as the music or audio playing in the background. Because there are so many health and fitness accounts on Instagram, the quality and appearance of your material will help you stand out.
Optimize Your Instagram Bio
Traditionally, when you advertise your services on social media, you could only convert viewers into clients if they lived nearby enough to train with you.
But your earning potential skyrockets when you provide virtual instruction. Instead of working with a few thousand potential clients, you're now working with millions. Even better, you'll save time and energy by not having to travel, and you'll benefit from having clients pay in advance of their planned appointment.
To ensure prospects can become clients, link your services in your IG bio. It’s also important to show them your expertise, so write your qualifications and job title in your bio as well.
Plus, when you link your website or landing page, you can get people to sign up for your email list, which opens the door to closing clients with email marketing campaigns.
And get creative! Using emojis can spice up your text and get the attention of your viewers.
Turn Your Instagram Account into a Money-Printing Machine
Social media marketing can be a time-consuming process, especially if you’re already busy coming up with new workouts and helping clients.
But when you break Instagram down to a few key stages, you can break through the barriers and start bringing in traffic.
Remember to:
Post informative content frequently
Optimize your profile
Interact with viewers in the comments and DMs
Produce high-quality content
If you’re trying to build your business on Instagram (or any other social platform) but aren’t really sure where to start, click the button below for a free social media consult!